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How Can Marketing on LinkedIn Help Your Business Grow?

LinkedIn is a social network that can be used to find prospective customers, and also to engage with current customers. It offers marketing opportunities that are unique to each company.

From the premium content offered in the employer user experience, job postings, and insights into public profiles to the granular targeting capabilities of LinkedIn Ads, this social platform has it all for spreading your marketing message.

It’s time for you to take advantage of these opportunities if you want your business to do well on LinkedIn.

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How to Create a Profile that Rocks and Gets You Connected to the Right People?

It’s time to take a look at how you can make your profile stand out from others and attract the right people.

You need to get your message across without the use of any jargon or marketing-speak. Here are several ways that you can get your message across effectively and professionally:

1. Have a unique logo design

Your logo should match the quality of your online presence in terms of content, visuals, ease of use, and overall feel. Focus your attention on little details that can help make a good impression such as the font you choose, the colors used, and the layout of your website.

2. Maintain content quality

Your logo should match the quality of your online presence in terms of content, visuals, ease of use, and overall feel. Focus your attention on little details that can help make a good impression such as the font you choose, the colors used, and the layout of your website.

3. Invest sufficient time

It pays to invest some time and energy in writing headlines that are professionally written to impress readers. Offer exclusive premium content.

If you can’t offer exclusive content, then it’s worth investing in a platform that will allow you to build up a following by providing exclusive insights and information on your industry or niche.

4. Focus on your target audience’s likes and dislikes

The more real-life people that are brought into your profile, the better. Share what is important to your customers or potential customers inside your profile by making use of multimedia content (videos, infographics, and other such visual features).

5. Follow top marketing influencers

You can also leverage the power of LinkedIn by connecting with marketing influencers. These individuals possess high influence in their respective businesses and are likely to make influential connections for you.

  • Neil Patel- He holds the power of influencing with his strong digital content and motivates the demographic to build their digital platforms.
  • Jeff Weiner- The executive chairman at LinkedIn, believes in creating all kinds of opportunities for everyone out there through his mentorship and leadership skills.
  • Shradha Sharma- CEO of YourStory Media, shares interviews with inspiring entrepreneurs with the belief of connecting and inspiring young minds.

Shradha Sharma- CEO of YourStory Media, shares interviews with inspiring entrepreneurs with the belief of connecting and inspiring young minds.

  1. Jordan Platten- Founder of Affluent. co, known for his immense knowledge about marketing terms.
  2. Featured video: How to Use LinkedIn to Get Clients – LinkedIn Lead Generation (LinkedIn Marketing)
  3. Ranveer Allahbadia- A motivational speaker who speaks about everything from leadership to entrepreneurship through his podcast and YouTube channel.
  4. Featured video: LinkedIn – Social Media Coaching Ep.6
  5. Gary Vee- An entrepreneur with the motive of inspiring the entire demographic with his insights in different fields varying from personal development to lead to marketing.

Featured video: A Step by Step Guide to Marketing Your Business on LinkedIn Click Here

The above tips will help you create an effective LinkedIn profile so you can get the right people connected with your company. You should also make sure that your online presence isn’t just about your company but about yourself as well.

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Tips for Advertising on LinkedIn that Work

Advertising on LinkedIn will get you connected to the right people who have the potential to become customers for you. The most effective way of advertising on LinkedIn is to use LinkedIn Ads optimizations that take advantage of how this social platform works. Here are 6 tips for making your ads go viral and lead to sales:

1. Linking People’s Interests in One Place

If you don’t already know, LinkedIn allows people to connect with others based on their interests as well as their experiences with other people they know or what they do professionally. This can be used by companies offering specific products or services that match a user’s interests.

2. Offer Your Product or Service to the Right People and at the Right Time

Another way for you to attract more customers is to provide them with personalized and relevant updates about your business. Keep track of your customers’ and prospects’ preferences, needs, wants, and attitudes so you can create relevant marketing campaigns that will help you offer products or services that they will surely appreciate.

3. Create a Customer Community on LinkedIn

If there are people who are already talking about your brand on LinkedIn or a topic related to your business, then it makes sense for you to join in the conversation by providing useful insights that the community may already be looking for. This will help you connect with more qualified leads for your business.

4. Write a Post on a Topic that is Related to Your Target Customers

If you want people to be aware of your brand but find it difficult to create a post about your business, then you can start by writing about a topic that is relevant to your business.

LinkedIn members will appreciate reading posts from experts in their field so don’t be afraid if all you know about is what you do best, like massage therapy for example.

5. Post Your Posts with Relevant Hashtags

If you want to make your posts visible to more users, then it makes sense for you to include hashtags that are related to your topic or business in each of your posted articles.

Make sure that whenever you use a hashtag, it is relevant and has the potential of being linked with other posts on the same topic related to your brand.

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What Makes LinkedIn the Best Social Media Platform for Professional Networking?

LinkedIn has around 300 million users worldwide. The network has 9 million users in India alone. The average annual income of LinkedIn users is $94,000 and as of 2016, there were more than 45 million members who have invested in the platform’s premium features.

To leverage the power of LinkedIn or to build a significant presence on this social platform, you need to know how to use it effectively.

You can leverage this social platform by creating a group for your target customers so they can access valuable insights about improving their work performance or making a significant contribution to their respective businesses.

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