Using copywriting to establish connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, as it’s one thing to want them and another to figure out how.
Although it might seem like something that would be simple to write about, there are essential principles you need to follow to make sure your audience is convinced. In this post find out what SEO copywriting is and get some best practices for the process that will help draw in customers, convert leads, and drive sales up!
SEO copywriting is the art of using compelling words that entice users to take a specific action, like buying a product or subscribing to an email list. You can find this copy in just about every type of marketing material on your site – from pages with products and offers, emails you send out periodically for promotions and newsletters.
SEO copywriting is a different form of SEO content writing. Where other forms like blogging are geared more towards generating organic traffic, the goal for search engine optimization (SEO) writers is to convert leads. In contrast, articles written with an eye on converting readers might only have less than half as many words compared to blog posts that could include up to 1 thousand word count or more in length! However, both can be used side by side at times when you create entries designed around your CTA and entice users through carefully chosen keywords that best represent what they want before clicking onto something else entirely free from distractions.
Here are some examples of content types that may be creatively created with SEO copywriting principles in mind:
- Final checkout screens
- Product descriptions
- On-site navigation instructions
- Advertising content
- Website copy
- Brand messaging
- CTA buttons
- Landing pages
SEO Copywriting Best Practices
You might be wondering what makes for a strong copywriter. Well, there are many factors to consider when it comes to writing good content and we’ll discuss some of them in this post so you can get ahead with your SEO efforts:
Know The Audience
For any copywriter, knowing their audience is key to getting results. Without this information, it will be impossible for you to create compelling writing that engages your reader and gets them on board with what you’re saying.
The first step in the process of SEO-friendly content creation follows a similar series of steps as those found when creating targeted marketing campaigns or other types of content: buyer persona research.
A buyer persona is a fictional representation of your ideal customer that you can create from market research and data about the people who have already purchased your product.
Do Keyword Research
Keyword research is a critical component of any SEO strategy. For copywriting, this research helps you uncover user intent behind the keywords your audience searches for so that you can write content tailored to their needs and interests.
Write For Your Audience
Your buyers crave solutions to their problems. And you’re here for them! So, as mentioned above, it’s important to always write with your audience in mind. It doesn’t matter if they have a question about how the product works or what is inside of it – you need an answer.
Use Intent Action Words
Just as it’s essential to write for your audience’s intent, you also need the right words. If you want them to know why what they have is the best solution and then take that final action, consider using purposeful verbs like “buy now” or “sign up here.”
Be To The Point
Incorporating the right tone of voice into your copy will make it easier for people to understand and convert. The key is making sure that you’re succinct in what you say, avoiding jargon or wordiness; only include what is most relevant when crafting an enticing offer. If this sounds like a skill difficult to develop, consider outsourcing the job to a 360-degree digital marketing agency, the master of the craft.
Testing your copy is an important part of ensuring that you’re maximizing the effectiveness. Your customer should be able to seamlessly come up with solutions without having to do any extra work because your copy provides all the information they need, so testing it continuously for this to happen is key!
SEO copywriting is a two-part strategy that includes SEO and copywriting. Your goal as an SEO writer should be to use the keywords with traffic potential while also appealing to your users by aligning their user intent with what you are offering them for sale in other words, solving their pain points. For the best SEO services, get in touch with us today!