There’s one thing most businesses understand, it’s the basics of search engine optimization (SEO). But when creating a sound strategy yourself or hiring someone else to do so can be both arduous and wrong – just like keyword stuffing!
In this blog, from Digitally Global, we’ll go over what an effective SEO plan entails as well as how users create their versions to reach goals more efficiently while focusing on content marketing.
Search engine optimization is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing it around specific keywords, and building backlinks for your site to be found by those who are searching online.
Search engine optimizers are people who optimize websites to help them rank higher on SERPs and gain more organic traffic. They’re a highly specialized content strategist that can be contacted for your business to discover opportunities to answer questions about its industry, helping it reach out to even wider audiences with its offerings.
An SEO strategist focuses on three types of SEO:
This focuses on the content that’s on-site pages, and how to optimize it, to boost your website ranking for specific keywords.
The number of backlinks a site has from reputable sources helps you build trust with search algorithms. This SEO focuses on links directed to the website from elsewhere online, which is what Google considers when ranking pages in its database.
This SEO is in charge of making sure that your site’s backend architecture, like code and technical setup, is up to par. Google cares just as much about those things too so this position will help you rank higher.
Search engine optimizers know that every business has different objectives, so it’s essential for them to examine their industry and determine what audiences care about. This will give you the best chance of creating an engaging strategy tailored specifically to your needs.
SEO is a process of organizing website content by topic to improve the likelihood that it will appear in search engine results. Essentially, SEO maximizes organic traffic from Search Engines for your website.
An SEO strategy is important because it helps you stay on track when creating content. Instead of just thinking about what people want, your search engine optimization will ensure that all the information in your website aligns with current trends and user behavior so as not only to rank higher but also to attract more visitors from around the world.
Your SEO strategy is the single most important thing you can do for your content marketing campaign. Without an optimized site, search engines will struggle to find and index all of your information on SERPs – leading to less visibility amongst people searches or when someone wants your product or services.
Mobile SEO is an important factor to keep in mind when creating your overall strategy. Mobile optimization involves ensuring that both the site and its content are available for visitors on a mobile device, so they can have the same experience as those browsing using desktop technology.
Mobile optimization is incredibly important, as Google practices mobile-first indexing. This means instead of crawling a desktop site – the algorithm will use your phone’s version when looking up and ranking pages for SERPs. Additionally, 61% percent of searches happen on mobile devices alone. So all things considered: Your SEO strategy would be ineffective without prioritizing proper mobile optimization.
Steps To Create An SEO Content Strategy
Make a list of topics
Keywords are a very important aspect of SEO, but they’re no longer the first step to achieving organic growth. Nowadays it’s more about making lists of topics you want your content addressed.
To start, compile a list of about 10 words and terms associated with your product or service. Use an SEO tool (Google’s Keyword Tool, Ahrefs, SEMRush ) to research these keywords to identify their search volume as well as come up with variations that make sense for the business you’re trying to promote online.
Make a list of long-tail keywords based on these topics
Using search volume and competition as your measurement, you can create a list of 10-15 short-tail keywords that are relevant to your business. Then rank these on monthly searches for relevancy. Each keyword in this strategy serves as supporting material for an entire cluster of longtail keyword phrases which all work together towards achieving business goals.
Build pages for each topic
Ranking one page for a handful of keywords can be next to impossible, but here’s where the rubber meets the road. Use your pillar topics from step two and create an overview-style post in which you’re describing each main point using long-tail phrases that are relevant to high search volumes on Google’s algorithm. These types of posts will give readers more information than if they were just given some random list without context or structure; this way people who visit won’t get lost as easily since everything has its place within this complex ecosystem called The Web.
Set up a blog
Blogging is an excellent way to rank for keywords and engage your website’s users. After all, every blog post gives you the opportunity of having another webpage that can be ranked on search engines such as Google, Bing, etc. If a business doesn’t have a blog then consider creating one – there are many good plugins available that will help manage this process effortlessly from within WordPress itself.
Create a consistent blogging schedule
Every blog post or web page you create doesn’t necessarily need to belong in a specific topic cluster. There’s also value in writing about tangential topics your customers care about, which can lead them down the path toward becoming loyal fans of yours!
To help ensure that this happens for both Google algorithms and human readers alike: – Make it part of an ongoing strategy with regular blogging at least once per week as one pillar – Consistency across all platforms is key.
Create a link-building plan
The topic cluster model is your way forward in SEO, but it’s not the only way to get a website ranked higher once it’s been created.
A general rule of thumb says that sites that have links from authoritative sources will rank better than those without any external backlinks at all – so this explains how off-page optimization works and why you should care about getting quality incoming links.
To make inbound links, you may want to brainstorm various ways of attracting them. You could offer a link exchange with local businesses or write for their blog and share it on social media platforms as well! Guest blogging opportunities are also available through which you can link back to your website too.
Compress media files before uploading them to your site
This is a small but important step in the SEO process, especially for mobile optimization. As your blog or website grows and you have even more images to upload it becomes difficult to keep track of these large file sizes which can slow down page loading speeds causing users’ eyes to glaze over before they reach your content.
A website with large files can slow down a browser and make it difficult for users to browse. It is even more challenging when viewing on mobile devices, whose bandwidth has such low limits that loading these images becomes an issue. The smaller the file size, the quicker your web pages will load.
Stay up-to-date on SEO news and best practices
The search engine landscape is ever-changing, so it’s important to keep up with the latest trends. You can find multiple resources that will help you do this! Here are just a few:
- Search Engine Roundtable
- Search Engine Land
- Diggity Marketing
- This Blog!
Measure and track your content’s success
Tracking your metrics and striving to improve is the best way for a business owner, like you, who’s interested in SEO. Monitoring organic traffic with web analytics tools or Excel will give insights into how well-optimized pages are performing over time while also providing valuable information about conversions rates at specific points during that same period of observation as well as identifying areas where improvement could be made because there may have been some unexpected developments which caused bumps up against targets set out by whatever plan was put together beforehand – these might include rankings on SERPs too!
Once you’ve created your SEO strategy, don’t forget to build a process that continues optimizing for new keywords and evolving search intent. Here are some steps:
- Optimize Content
- Check Out For Changing Keywords And New Search Intent
- Add Value To Old Content
- Develop A Monthly Content Plan
Search engine rankings are challenging. You might think that centering your content around highly sought-after keywords will help you reach goals, but it may not be the best approach if those words don’t appear in Google’s ranking system and rank low on search results pages (SERPs). For marketing campaigns to succeed there needs to come more than just good-quality articles; they also need proper SEO tactics put into place such as increasing customer acquisition rates or reducing bounce rates so visitors stick around longer which leads them down conversion paths within their website – ultimately leading towards increased sales.